Wednesday, February 24, 2010
Adopt Social media, don't buy but earn attention.
Why do you still invest money in marketing areas where you are sure to get nothing in return?
Fear of change?
While I agree with the presentation "Social media marketing explained in 61 words" by David Meerman Scott, I still do not get how I could apply these concepts to niche markets, like the one I currently work in.
Enjoy the show where you'll be explained what is introduced on David Meerman Scott's own blog:
You can buy attention (advertising)
You can beg for attention from the media (PR)
You can bug people one at a time to get attention (sales)
Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page.
David builds his argurment with real examples (links in sources) he has met these last years and jokes about the Gobbledygook you can find on marketing product web page.
Vimeo: David Meerman Scott keynote at BMA 2009 national conference
David Meerman Scott blog: Social media marketing explained in 61 words
Youtube : Singing CPA Sings Happy Birthday to Sarbanes-Oxley
Twitter : Armed Forces Personnel Administration Agency account
Wikipedia: Armed Forces Personnel Administration Agency
Pragmaticmarketing : Social media marketing explained in 61 words
Wednesday, February 17, 2010
On Tuesday 9th February, the 4th Agile Cara session occurred in Lyon.
I was happy to see new faces, but on the other hand, it is hard to know why people are not regularly attending our by bimontly sessions.
Alexandre presented us a subject he had enjoyed at the Orlando Scrum Gathering : Mapping Change Battlefield by George Schlitz & Giora Morein.
Organisation change management is well known and is treated in many books like Leading Change (John P KOTTER) and online articles (Pierre Collerette), but in this case, the presentation has been constructed based on a Military battle Campaign metaphor.
Even the subject is presenting a way to identify the resistance when it comes to proposing Agile adoption, these concepts are suitable for many other management situations. The main idea is to build an organisational map where influencers are red (Enemy of a move to Agile), green or white (Neutral) and then to draw arrows of influence between them.
The result is clear, effective and could easily lead to the definition of an action plan to neutralise the Enemies.
CARA : Lyon 4
Scrumalliance : Mapping Change Battlefield by George Schlitz & Giora Morein
Epmbook : Organisational Change Management
books.google : KOTTER, John P., Leading Change, Harvard Business School Press, Boston, 1996.
Uqo.ca : Pierre Collerette