I used to believe the age of creativity in business, was the wave of new products based on the Internet and the future wave following the expiry of 3D printer patents (2014) . When I read Niels’s paper , I understood the collapse of craftsman-age creativity at the beginning of the industrial era, but I didn’t connect it to the different objects I saw, touched and used in my life. Last week, I visited a West African Museum in Lyon and I would not have expected this tour to open my mind to the different building ages. While we were walking in the museum, the guide explained the objects exhibited and we understood most of the collection was composed of pieces bought from the end of 19th century to the mid 20th. The objects created by one tribe were totally different from objects sculpted by another. Also, the signification could be totally different from one tribe to another and also us. Those objects were considered as art by Western people at this time, but in fact were day-to-day o
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