Skip to main content

Posts

Showing posts from August, 2011

Who is the agile Product Owner?

In 2011, while agile methodologies are more than mainstream, the Product Owner position is still not well understood or defined. While I’m convinced the “Team engagement in a stream of value creation” is one key factor of agile principles, I can’t find a slogan for the Product Owner.

When you want to learn about agile, you browse the Internet, find the best books to read, find a local community or an active mailing list. If you want to understand the agile Product Owner thing, you have a few ways to learn about this position. To be efficient, the first step is to understand your current context:

Do you work in a project world with:
A unique customer who knows his end users and pays for what he specified years ago? Your customer is inside or outside of your company, but the project’s health is yours and your customer’s problem.A customer who defined several bunches of requirements and wants to implement them step by step? Your customer is inside or outside your company and he can decid…

The New rules of Marketing & PR

I like to read books around my professional world and, a few months ago, I bought the well-known book “The new rules of Marketing & PR” by David Meerman Scott (See previous post).
I don’t want to bash out one more book review here, as many have been found on the web for years. Hereafter, I’ll just give my different steps of perception, feelings and progress, I had during and after the reading of this book.

On my first reading, I was happy to discover the first chapter because I was, at this time, more of a product security software guy, than someone with marketing knowledge. Consequently, I understood that even if this book was aiming to help old school marketers, it would also help me to understand both cultures; print and digital marketing.
When, I returned to this chapter, I stepped back and really felt how much the Internet had impacted the marketing world. And today, when I watch marketing behaviour around me, like spreading content to everybody and finally overwhelming th…