Looking for answers

Over the last few years, I’ve seen the same pattern again and again. The agile movement helped me a lot. It pushed me to focus on real outcomes for users, and on changes that are clear and valuable for buyers. Product management brings the whole picture and structures the discovery phase. From a product marketing point of view, it became easier to speak about pains and benefits in simple terms. But with executives, something was still missing.  At first, I spoke about process. Then I tried to speak about “value”. Every time it was too long, too fuzzy, and it didn’t really land. I did not have a short, clear way to explain why a product decision mattered in a language that made sense for executives.  That’s why Rich Mironov’s talk “ Crafting business cases that win ” at Productized conference really connected with me. He starts from a very clear point: most executives do not care about our backlogs, frameworks, or internal product practices. They care about revenue this quart...