A few months ago, I prepared with my CARA colleagues, a session named: How to sell agile to my customers and my executive management. During the preparation, we defined some typical profiles, not related to their position, but their personality (e.g. a person with a sales behaviour). Then, for each one, we tried to define the significant factors that make their lives easier and also those that may be seen as detrimental to them. Of those who see some interest in the results, some people, smart people, will ask for references to move forward. Most of the literature about agile, focuses on software development. We can find books about agile business, but these are generally a second step in the understanding of this culture. So we need a book that is not too technical and lightweight. I proposed Agile Excellence to my colleagues and friends and considering their feedback, I highly recommend it. I bought this book for myself because I was looking for a handbook focusing on my...